As the eighth Margaritaville Hotel, the Nashville Margaritaville will be the ﬁrst located in an urban context. The design challenge for this 12-story hotel lies in the introduction of Jimmy Buffett’s beachfront style to Music City in the creation of authentic visitor experiences. Complete with 218 guest rooms, two levels of parking, 5,800 square feet of banquet space, a rooftop pool and bar, portico, restaurant, coffee shop and retail space, the new hotel will embrace both Margaritaville’s brand and Nashville’s character.
Elements of water, tropical foliage, natural woods, shutters and abundant natural light convey Margaritaville’s sense of escapism and relaxation, helping to transport the guest into a world outside the hustle of the urban environment upon entry to the entrance portico. A multitude of spaces for live music and outdoor dining will connect the visitor with the liveliness and authenticity of Nashville’s urban landscape.
Architectural elements that are reminiscent of Key West, Margaritaville’s inspiration, include standing seam metal, stucco, blue glass, teak wood and water elements. A thorough understanding of the 5th Avenue area, surrounding tourist destinations and traffic ﬂow further inform architectural and design decisions.